Painting the Mission’s vision

11 02 2014

“Absolute identity with one’s cause is the first and great condition of successful leadership.” ~Woodrow Wilson

As a non-profit leader, you’ve got to feel the mission. If you aren’t passionate about our mission of “Consumer Health through Financial Education”, and modeling that mission, then why would your staff go above and beyond to ensure that our clients get the education they need? When they ask the clients if they understand, and the client’s words say yes, but their tone of voice says no, they need to know that the mission hasn’t been accomplished, even if the QA checklist has been satisfied.

If your loved one called for our help, and they were directed to a random person on your team, are you confident that they’ll get the best service in the industry? That’s really the measuring stick. If your answer was anything other than a resounding “YES”, then think about how you might get your team more dedicated to our mission of financial education. Perhaps go through your folder of testimonials, and tell the story of a client whose life we changed. Bringing the mission to life with a good tear-jerker paints a picture that sometimes a mission statement can’t do on its own.

Speaking of identity…

ident

Rubes Cartoons used with permission.  www.rubescartoons.com

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