What one thing must you do best?

9 03 2015

“I’ve always believed the greater danger is not aiming too high, but too low, settling for a bogey rather than shooting for an eagle.” ~Peter Scott

So, the question you might have is “When is ‘good enough’ OK, and when should we settle for nothing less than excellence?”  My answer is “It depends.”  Only you can really decide when you want to work that extra bit of time to move something from 85% good to 99% good (because nothing and nobody is perfect, right?).  I see it as commodities versus unique value luxury items.  What SHOULD we do best?  Well, certain things every company has to do, and some things are what a company is about.  So, Apple is not going to put out a less-than-99% iPhone, but maybe sometimes their stores are a little cold, or warmer than ideal.  Their employees may need shave, or better polished shoes, but their products will, indeed, be polished.

In our client-service industry, that customer interaction is what we are selling, so we need to be sure that they are 100% (OK, 99%) satisfied with our advice.  Our intranet site, for example, (something most companies have) doesn’t have to be state-of-the-art, it just has to “work” (i.e. 85% good), as it is behind the scenes. Intranets are a commodity, but our unique value proposition should be unique, and of the highest standards.  Companies that invest valuable resources in creating a 99% perfect intranet will likely be doing so at the expense of what they’re supposed to be doing near perfectly, and will likely run out of resources, becoming an ex-company.

Speaking of Eagles…


Rubes cartoons used with permission. www.rubescartoons.com




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